SmashBite
Projects—SMASHBITE

SmashBite 

CLIENT: PERSONAL PROJECT
— The Vision— The Vision— The Vision— The Vision— The Vision— The Vision— The Vision— The Vision

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SmashBiteisahigh-energyfast-foodconceptdesignedtostandoutinasaturatedmarket.Thegoalwastocreateavisualidentitythatfeels"loud,"modern,andcrave-worthy.Icombinedvibrant,high-contrastaestheticswithastreet-stylegraphiclanguagetotargetayounger,trend-consciousaudience.

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— Design Strategy & Thinking— Design Strategy & Thinking— Design Strategy & Thinking— Design Strategy & Thinking— Design Strategy & Thinking— Design Strategy & Thinking— Design Strategy & Thinking— Design Strategy & Thinking

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ColorTheory:IdevelopedapaletteusingElectricRed(#e71d37)totriggerappetiteandVibrantYellow(#f99e23)forenergy,balancedbyDeepNavy(#0b1727)tomaintainapremium,professionalfeel. PatternDesign:Icreatedcustom,hand-drawnvectorpatterns(burgers,fries,pizzaslices)togivethebrandaplayful,"rebellious"personalitythatworksacrossallphysicaltouchpoints. Typography:Thelogousesaheavy,condensedsans-seriftomirrorthe"smashed"burgerconcept—solid,bold,andimpactful.

Custom brand patterns designed for versatile use in interior decor and digital assets.

Custom brand patterns designed for versatile use in interior decor and digital assets.

— The Process— The Process— The Process— The Process— The Process— The Process— The Process— The Process

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Conceptualization:Researchingfast-foodtrendstofindagapforamore"urban-rebel"aesthetic. 3DVisualization:Usingmy3Dmodelingskillstocreatephotorealisticpackagingmockups.Thisallowstheclienttoseeexactlyhowthebrandlivesonburgerwraps,fryboxes,andcupsbeforeasingleitemisprinted. DigitalIntegration:Ensuringtheassetsareoptimizedforsocialmediaengagement,withhigh-conversionlayoutsforInstagramanddigitalmenus.

Photorealistic 3D visualization ensuring brand consistency across physical packaging.

Photorealistic 3D visualization ensuring brand consistency across physical packaging.

— Technical Toolkit— Technical Toolkit— Technical Toolkit— Technical Toolkit— Technical Toolkit— Technical Toolkit— Technical Toolkit— Technical Toolkit

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Design:AdobeIllustrator(VectorBranding),Photoshop(Layouts). 3DVisualization:Blender(PhotorealisticProductMockups). Strategy:ColorPsychologyandMarketPositioning.

— Visual Gallery— Visual Gallery— Visual Gallery— Visual Gallery— Visual Gallery— Visual Gallery— Visual Gallery— Visual Gallery
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